How VoIP is Reviving the Business Phone Call

Voice calls have rebounded in popularity thanks to VoIP.

A recent article published in the Wall Street Journal discusses the transition from desktop phones using POTS (Plain Old Telephone Service) to computer-based Voice over Internet Protocol (VoIP) phone calls at The Weather Network. VoIP allows users to make voice phone calls over a broadband Internet connection using web-connected devices. The article notes the benefits of switching to VoIP, including the ability to view recent documents or emails shared with the person on the other end of the phone call, and the option to seamlessly transfer a conversation to a mobile device if desired.

The author notes how the office phone call has been falling out of favor in the workplace ever since email became available. Only recently have voice calls rebounded in popularity, no doubt thanks to VoIP. Businesses can trade-in capital-intensive telephone hardware with web-based services available for a monthly subscription. VoIP reduces the overall costs of telephony and provides a platform for continual innovation.

Businesses using VoIP benefit from regular updates to web-based services maintained by VoIP service providers. Market competition is fueling innovation in this field, with more and more features being added to VoIP services all the time. For example, VoIP customers can now integrate text and voice communications, and route calls to any device connected to the network.

As the article notes, unified business communications is not a new idea: Cisco and Microsoft have been selling unified communications products, integrating text and voice messages for a long time now. But these offerings have relied on old technology and did not leverage the power of the Internet. Unified communications enabled by VoIP is now viewed as a disruptive technology and a business opportunity by large computing and communications companies such as Microsoft, Cisco, Google, AT&T, and Verizon.

While incumbent telephone technology will continue to exist for the foreseeable future, VoIP communications platform sales are doubling every year. This growth will be fueled by the lower cost structure and the productivity benefits associated with VoIP. At the Weather Network, switching to VoIP-based software for communications cut telephone costs by about 60% and changed the way employees work by allowing them to be more mobile, agile, and collaborative.

Want to Learn More About VoIP?

We invite you to download our White Paper to learn more about the Evolution of Voice Communication and the Replacement of POTS with VoIP.

If you are interested in making the switch to VoIP for your business, please contact us to discuss how we can help design a safe and suitable migration plan.

1 Ovide, Shira. (March 12, 2015). Move Over, Email – the Business Phone Call Is Back. The Wall Street Journal. Available at:

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