BullsEye Looks to Channel for Success with Distributed Enterprise

BullsEye Telecom is celebrating the channel with an enhanced focus on enabling partners’ businesses in a swiftly evolving technology landscape – especially when it comes to multilocation customers.

More than 90 percent of new customer acquisitions for the company comes from its sales partners, and channel recruitment growth has increased by an average of 11 percent in the last two years, thanks to an ongoing strategy of investing heavily into its channel program. BullsEye also has increased the size of the channel management team to north of 10, which is the highest it’s been in the company’s history.

As part of BullsEye’s core commitment to its sales partners, Brian Babich recently moved into a new role with the company as vice president of channel sales. The 22-year telecom veteran, who has served in both direct and channel leadership roles at BullsEye, has advanced some of the organization’s most complex sales through partners. It’s a move that’s in line with the Michigan-based company’s continued leadership in the enterprise multilocation telecom space.

Through the company’s strategic partnership program, it has implemented business strategy sessions that help partners determine their goals and then develop a roadmap to achieving them.

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